SXSW - South By Southwest
The first of the giant conferences/ festivals in the US kicks off soon - South By Southwest (#SXSW), an all-encompassing entertainment and media conference is entering its 27th year. Typically the festival focuses on three main areas - ‘Music’, ‘Film’ and ‘Interactive’; although many crossover fields are also featured.
Despite there being such a lot on offer, we are really only concerned with the Gaming Expo (part of the ‘Interactive’ festival) which, itself, is in it’s second year as a result of the ‘Screenburn Arcade’ element of the festival being expanded and renamed in 2013. So if you want information about the music, film or other areas of the festival, please follow the relevant links toward the bottom of this BLOG post.
Austin is the perfect location in which to hold the festival, as it has since it’s inception, playing host to almost 80 game developers from mobile to PC, casual to MMORPG.
Previous years have seen the large increase in the early adoption of Twitter (2007), the launch of Foursquare (2009), social discovery apps (2012) and other landmark events in 'Interactive'.
Last year, there was a recorded attendance of more than 30,000 (a 300% rise since 2008) and participation from major companies such as Samsung, 3M, Adobe Systems and others. Neil Gaiman, Al Gore and Grumpy Cat were esteemed guests.
The following opinions about last year’s event were taken from the Gaming Expo site:
“Coming on the heels of our largest product launch of the year, we left thoroughly impressed with the scope and footprint of SXSW Gaming. We're definitely intending to return!”
- Justin Kranzl, Senior PR Manager, Square Enix
“SXSW Gaming was an invaluable business partner in helping us make our SXSW event successful. The opportunity to bring eSports to SXSW helped create an activation that was a tremendous success with standing room only. It was a pleasure working with SXSW Gaming, and I look forward to doing so again.”
- Errol Pinto, Director Content Production, Blizzard Entertainment
This year, interesting partnerships with brands include energy drink giant Monster and peripherals monster Logitech sponsoring an eSports event, and motor oil manufacturer Pennzoil bringing a Karting track to the Gaming Expo.
Nintendo will be presenting the Video Game History Museum which has been a feature of many different gaming events over its 10 year history.
Intel and Dell are sponsoring LANfest, a (US) nationwide gaming charity.
YouTube celebs iJustine and SMOSH will be hosting the SXSW Gaming Awards which will honor the year's best major studio games, as well as recognize the most innovative titles from the indie side of the fence.
Panels and talks on a diverse range of game-related topics span the 3 days with approximately 60 different speakers.
This will the first visit to the festival for us and given the fact that the event has been growing exponentially in recent years, we’re not quite sure what to expect. However, it is evident from past reviews and recommendations is that there is great deal going on, with the freshest, latest, tech, game and gadgets and we’re very excited about the opportunities that might present themselves for business and enjoyment.
Please get in touch with us if you wish to find out more about our services regarding in-game advertising or book a meeting at SXSW 2014; use the following channels:
As we intend to from now on, we shall be leaving a review of the event on our Facebook page; if you would like to participate in the review once the event is finished, please follow the above link to do so.
Thanks and see you there!
Information & Links:
Dates and Hours of the 2014 SXSW Gaming Expo:
Friday, March 7 | 1:00 pm to 9:00 pm
Saturday, March 8 | 12:00 pm to 8:00 pm
Sunday, March 9 | 12:00 pm to 8:00 pm
Official site: http://sxsw.com/
Gaming Expo site: http://sxsw.com/interactive/participate/gaming