April seems to have been a little slow for game/ brand matches, so we haven't been able to bring you a steady stream of interesting news, but we're still scouring the 'net for more.
As always, if you have any other suggestions, please get in touch (Facebook - www.facebook.com/grandyocom/ Twitter @grandyocom) or leave comment below.
Game of Thrones and League of Legends
HBO’s take on the series of books by George R.R. Martin has achieved great success and is without a doubt a brand in itself.
Producers of the TV series recently contacted Riot Games, publishers of ‘League of Legends’, a MOBA played worldwide in eSports arenas, and suggested an advertising partnership.
The link below contains an interview with Riot Games’ VP of eSports Dustin Beck about the relevancy of such a match, authenticity and how Hollywood wants to engage the eSports demographic.
Dustin said: “We have a very loyal, dedicated fan base that has built up trust with Riot and our brand and our eSport. We make sure that any of the brands that we are working with have relevance to them and to properties that they like. ”
(unoffical, fan created) image -
Mario Golf and Callaway on the Nintendo 3DS
Nintendo puts Mario together with another brand, it was McDonalds in the last IGA Digest, this time we have Golf clothing brand Callaway. Your ‘Mii’ (Nintendo avatar) can be outfitted with the branded golf gear as you play the game as part of the ‘Callaway Tournaments’ which can be activated by using the ‘Spotpass’ feature. The branded items will give the player character improved stats in the game.
From Nintendo’s website:
“As your Mii, don exclusive attire and use unique Callaway clubs and balls to compete with players around the world! By participating, you’ll also be able to receive Callaway gear to use in other game modes!”